About Us

MachineMax is a global company, based in London that provides an equipment management platform for off-highway heavy equipment users to maximise the productivity and profitability of every machine in their fleet… any make, any model, anywhere!

MachineMax came to life when Shell & BCG Digital Ventures joined forces to revolutionise the heavy equipment industry. We sent a dedicated team of engineers, scientists, designers and industry professionals across the world to talk to equipment managers and immediately noticed piles of paper everywhere. People are still tracking equipment utilisation manually because many machines are not connected to the internet and it's too complex to consolidate the data from all of the different on-board systems for mixed fleets.

So, we decided to build a product which would be simple to use and works on all machines and provides a consolidated single data format. Our mission is to track and improve productivity through enhanced utilisation, providing actionable insights to eliminate excessive idling and cut down on emissions, globally.

The MachineMax approach ensures data collected by heavy equipment, can be communicated in real-time to technical teams and management. Focused on learning-based outcomes; we specialise in building secure and cutting-edge products that solve daily challenges and improve industry practice.

We're backed by: