Shell, SigmaRoc and MachineMax have joined forces to provide SigmaRoc with a single web-platform to track the utilisation of not only their mobile equipment, but also their fixed assets across multiple sites in the UK and Europe.  

SigmaRoc was looking for an efficient solution which would support their ‘Invest Improve Integrate’ strategy, allowing them to focus on maximising operational utilisation, reducing their CO2 footprint, and driving financial operating and maintenance performance.

Shell is helping their customers find digital solutions which focus on safety, sustainability and operational efficiency to speed up digital transformation and improve operational resilience during these uncertain times.

Therefore it made perfect sense for Shell to introduce Sigmaroc to MachineMax, a digital equipment management platform provider in which Shell is a key investor and channel partner.


Statement from Amit Rai, CEO of MachineMax

We’re really excited to be working with an innovative and fast-moving company like SigmaRoc. We know that the company lives by the mantra of Invest, Improve and Integrate. We were able to demonstrate that with MachineMax a highly cost-effective investment enabled integration of data across different makes and models of machines from all across Europe. With the MachineMax data being simple to access and understand this will lead to improved cost efficiency and site productivity for SigmaRoc. It was really pleasing to see that the benefits of our system were clearly and quickly understood by both site and board management of Sigmaroc and we were able to make very rapid progress together.


Statement from Max Vermorken, CEO of SigmaRoc

Having a simple, asset agnostic platform, that allows each site to efficiently and effectively analyse important aspects such as asset utilisation is core to our business ethos. MachineMax gives our teams simple focused data that supports them in their planning production scheduling, maintenance programs and CAPEX programs.

By having readily available key information, not only do we optimise our assets, but in turn, we optimise our costs and equally important, we minimise our impact on the environment.

Through our existing network of contacts with Shell, we were pleased to have MachineMax up and running across our platforms and sites, giving results in the field in only a few weeks, even in the midst of COV19.

Statement from Saskia Mureau, General Manager of digital innovation at Shell Global Commercial

We’re delighted to see MachineMax, one of our growing number of digital ventures, driving real value for customers in these challenging times. As industry learns to work more efficiently remotely, further eliminates cost leakage and reduces its carbon footprint, digital services like MachineMax will become ever more important value propositions.

SigmaRoc Overview

SigmaRoc PLC is an AIM quoted company started in 2016 that Invests, Improves and Integrates companies within the construction materials space across Europe.  

  • We invest in businesses; this is not the same as acquiring them. We aim to keep and improve those aspects which made them worth acquiring, whether that is their independent mind-set, their entrepreneurial nature of their founder.
  • We improve the businesses we have bought by targeting those aspects which were less efficient than they could be. This can vary widely from inefficient sales efforts, poor cash management to operational difficulties.
  • Lastly, we integrate the businesses we buy into platforms where compatibility secures synergies and where scale helps to generate local buying power. We also integrate acquired businesses into the infrastructure of the Group, providing centralised technical, financial and managerial support, allowing the newly integrated business to capture efficiencies and economies of scale.

We understand that the construction materials industry is a local industry where investors, customers, suppliers and communities are best served by; preserving, strengthening and improving local businesses.

MachineMax Overview

MachineMax provides an equipment management platform for heavy equipment users and owners to maximise the productivity and profitability of every machine in the greenest way possible… any make, any model, anywhere!

MachineMax came to life when Royal Dutch Shell & Boston Consulting Group’s Digital Ventures joined forces to revolutionise the heavy equipment industry. After extensive research, the complexities of tracking mixed fleets, with varying levels of machine connectivity became apparent and so MachineMax developed a product which solves these challenges head on. That was the start of our journey and since then we have deployed across the globe with exceptional results and picked up several industry and technology accolades along the way.

The MachineMax full-stack offering includes a cloud-based aggregation layer which normalises and aggregates incoming equipment data, irrespective of the telematics provider. If an equipment is not connected, we can provide our revolutionary self-powered, wireless sensor. Cloud computing is then used to deliver real-time data and analysis, displayed in an intuitive platform which is accessible to all stakeholders, allowing users to optimise their fleet operations real time.

Our mission is to track all equipment, allowing our customers to manage their entire fleet from one place, providing visibility and allowing them to make decisions which result in improved revenue and capital discipline, decreased operating costs and a better carbon footprint.

Shell Lubricants Overview

The term “Shell Lubricants” collectively refers to Shell Group companies engaged in the lubricants business. Shell sells a wide variety of lubricants to meet customer needs across a range of applications. These include consumer motoring, heavy-duty transport, construction, mining, power, agriculture and general manufacturing. Shell’s portfolio of lubricant brands includes Pennzoil, Quaker State, Shell Helix, Shell Advance, Shell Rotella, Shell Rimula, Shell Argina, Shell Gadinia, Shell Corena, Shell Diala, Shell Morlina, Shell Mysela, Shell Naturelle, Shell Omala, Shell Spirax, Shell Tellus, Shell Tonna, and Shell Turbo. We are active across the full lubricant supply chain. We manufacture base oils in four plants; blend base oils with additives to make lubricants in 9 plants; distribute, market and sell lubricants in more than 100 countries. We also provide technical and business support to customers. We offer lubricant-related services in addition to our product range. These include: Shell LubeMatch –the market leading product on-line recommendation tool available in more than 100 countries in 26 languages, Shell LubeAdvisor - helps customers to select the right lubricant through highly trained Shell technical staff as well as online tools, and Shell LubeAnalyst - an early warning system that enables customers to monitor the condition of their equipment and lubricant, helping to save money on maintenance and avoid potential lost business through equipment failure. Shell’s world-class technology works to deliver value to our customers. Innovation, product application and technical collaboration are at the heart of Shell lubricants. We have leading lubricants research centres in USA, China, Germany, and India. We invest significantly in technology and work closely with our customers to develop innovative lubricants. We have a patent portfolio with more than150 patent series for lubricants, base oils and greases; more than 200 scientists and lubricants engineers dedicated to lubricants research and development. Customer benefits include lower maintenance costs, longer equipment life and reduced energy consumption. One of the ways we push the boundaries of lubricant technology is by working closely with top motor racing teams such as Scuderia Ferrari and BMW Motorsport. These technical partnerships enable us to expand our knowledge of lubrication science and transfer cutting-edge technology from the racetrack to our commercial products.

Royal Dutch Shell plc

Royal Dutch Shell plc is incorporated in England and Wales, has its headquarters in The Hague and is listed on the London, Amsterdam, and New York stock exchanges. Shell companies have operations in more than 70 countries and territories with businesses including oil and gas exploration and production; production and marketing of liquefied natural gas and gas to liquids; manufacturing, marketing and shipping of oil products and chemicals and renewable energy projects. For further information, visit www.shell.com.

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