Following two years of successful co-operation in the UK, we are excited to announce Imerys and MachineMax have agreed a global roll out programme, bringing our revolutionary equipment management platform to 11 countries around the world.


Amit Rai, CEO

We are thrilled to be expanding our partnership with Imerys. They were one of our first customers when we started this journey and their support has been key in our product development.

Imerys has a wealth of operational knowledge and together with our analytical and design capabilities we are looking forward to pushing the boundaries of how data can improve operations, delivering benefits both at the site level as well as globally.

Jennifer Thomson, Strategy Manager

Having the Imerys management team involved in the project, along with site feedback from early adopters, such as mobile plant managers Ed Buscombe and Alfie Johns, has ensured we can take a user-centric approach to design, making life easier for the teams on the ground whilst delivering on continuous improvement goals.

This project is really exciting for us as we can change the way in which the industry currently operates by using data to make immediate decisions which have a tangible business impact. We have learnt a lot from the Imerys team and look forward to co-creating products which will solidify Imerys’ place in the market.

Rob Heinrich, VP Mining & Resource Planning

The simplicity and flexibility of the MachineMax device are what initially attracted Imerys, as it can be used on machinery of all types and ages. On the basis of a very successful pilot project that continues to deliver value to our fleet managers, we are now rolling out the MachineMax solution globally.

We are pleased to be partnering with such an innovative company and are looking forward to further developing the information and savings that can be obtained.

About Imerys

Imerys is the world’s leading supplier of mineral-based solutions for industry, delivering high value-added, functional solutions to a wide variety of industries ranging from construction materials, mobile energy, steelmaking, agri-food, automotive and personal care.
Present in 142 countries with approximately 100 mines operated using own and contractor mining fleets, Imerys extracts and processes over 15 minerals. Solutions are formulated to meet the technical specifications of each customer to provide essential properties including heat resistance, hardness, conductivity, opacity, durability, purity, lightness, filtration, adsorption and water repellency.


The Group is committed to acting responsibly and pursues a number of ambitious goals to achieve responsible growth with respect to the environment, social and its own governance.
To learn more about Imerys, visit imerys.com.

About MachineMax

MachineMax provides an equipment management platform for heavy equipment users and owners to maximise the productivity and profitability of every machine in the greenest way possible… any make, any model, anywhere!

MachineMax came to life when Royal Dutch Shell & Boston Consulting Group’s Digital Ventures joined forces to revolutionise the heavy equipment industry. After extensive research, the complexities of tracking mixed fleets, with varying levels of machine connectivity became apparent and so MachineMax developed a product which solves these challenges head on. That was the start of our journey and since then we have deployed across the globe with exceptional results and picked up several industry and technology accolades along the way.

The MachineMax full-stack offering includes a cloud-based aggregation layer which normalises and aggregates incoming equipment data, irrespective of the telematics provider. If an equipment is not connected, we can provide our revolutionary self-powered, wireless sensor. Cloud computing is then used to deliver real-time data and analysis, displayed in an intuitive platform which is accessible to all stakeholders, allowing users to optimise their fleet operations real time.

Our mission is to track all equipment, allowing our customers to manage their entire fleet from one place, providing visibility and allowing them to make decisions which result in improved revenue and capital discipline, decreased operating costs and a better carbon footprint.

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