In response to the opportunities ahead, MachineMax is delighted to announce the appointment of James Atkinson as Vice President of Global Sales.

James has over 25 years of experience working within the construction sector, specifically specialising in deploying SAAS and digital technology to reduce costs, improve efficiency and drive measurable performance improvements across the entire construction supply chain. Over this time James has worked with industry clients, contractors and their supply chain partners around the world, delivering solutions to enable the successful delivery of some of the world’s largest and most prestigious infrastructure projects.

When asked about the opportunity ahead with MachineMax, James commented:

“Global economic pressures combined with increasingly demanding environmental objectives are driving organisations involved in the construction and infrastructure sectors to look at new ways of working. Wider adoption of digital technology is unquestionably at the core of the solution and MachineMax is uniquely positioned to be a leader in driving innovation to achieve these initiatives”.

With teams already based in the UK, India and North America MachineMax are actively growing its global presence. James’s objective is to expand this further by building our internal teams and identifying and cultivating new partner relationships.

MachineMax CEO Shweta Saxena added:

“We at Machinemax are at a critical moment where we have started to transition from being a startup to a scaleup and we needed a proven leader to successfully implement our strategy and take advantage of the market opportunities ahead. James comes with huge credibility from the construction industry with a proven track record of execution. He joins as VP of sales and is already started to make a difference. I am looking forward to the next phase of Machinemax with James leading our Global sales strategy.”

In the short time that James has been with the business, he has already had an extremely positive impact. His wealth of knowledge and experience is an invaluable asset which will be fundamental to helping us deliver on our strategic objectives.

‍